EPE101: Karen Scott is the Production Lead. She has worked in many areas of mass media communication since graduating from Ohio State University including radio host, sports reporter/newspaper, TV-producer and on-camera host. Karen works on the creative with clients, assisting in project conceptualization, script writing and when needed, media placement. "We produce videos which are effectively informative and entertaining," Karen said. "It's imperative to never forget WHO will be watching the commercial. The message is always tailored to that audience. Retention is paramount to the success of any production."